22 forms and conventions

Forms and Conventions of our music video.

The forms and conventions of a professional music video include many different aspects of video making which we'll try to conform to, but also challenge in some areas. In terms of camera angles, professionally made music videos tend to use a range of different shots such as close-ups, long-shots and mid-shots which all help create emphasis on the singer or band, the location they are in and the emotions their song is trying to bring across. Camera movements such as tilts, pans, tracking an crane shots all help follow and trace the artist. Most music videos have the performance of the artist as the main part of the video, sometimes a story is added to the performance, either enacted by an actor or the artist themselves. The transition between storyline and the performance of the artist is often created through the use of jump cuts or fade and dissolve effects, which allow sudden changes from one scene to another. Besides the filming and editing techniques, miss-en scene is a huge part in creating the right atmosphere and setting in a professional music video. Many music video have artificial lighting with bright neon colours, often seen in pop music videos. Some videos tend to combine the use of light and colour and create a black and white effect to emphasise a particularly sad song or demonstrate throwbacks as part of the storyline. The sound of a professional music video is mainly the vocals of the artist which links with the use of lip-syncing and is used in the majority of most music videos. Sometimes, the video starts or ends with a dialogue or other diegetic sounds which transforms it into a mixture between music video and short film. The use of props is vital in aiding to add to the scene and create significance on particular objects or people. This, as well as costumes, reflects the genre and influence the artist will have on the viewers personal style.