23 audience research

In our audience research we are trying to find out what type of music people consume, whether or not people consume music videos, if they do then what they will watch them on, whether it being YouTube or the television. We are also trying to find out what age groups are more likely to consume music videos. Even though Ciara and I have an idea of the age group we are targeting with our music video, we feel it is necessary to go out somewhere, like our local town Wymondham and ask people of a variety of ages what they consume music videos on. We also want to find out whether people of different age groups like our idea and if they think we could improve on it in any way.

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• What questions are you going to ask to get these answers?
• The questions we are going to ask are listed below:
• 1. What genre of music do you prefer?
• 2. Do you watch music videos?
• 3. If you do, how would you usually consume music videos?
• 4.How do you hear about a new music video being released?
• 5.Do you prefer a music video with a story line or just of the artist?
• 6.Explaining our idea of our music video, what are your opinions of it? Is there any way we could improve our music video idea?
• What age bracket are you looking to focus on specifically? Why?
• The age bracket that we are mainly focussing on is people aged 15-25. This is because of the genre of music we are using, we have found it is more appealing to this age group as it is made my people of similar age and is about relevant things to that age group. The fact we are using younger people and props that suit more of the 15-25 age range.